Thursday, March 17, 2011

WEEK THREE: Past and present advertising techniques.

The Australian Institute of Sport's main form of advertisement is provided through the utilisation of a government website ( Although the website contains mostly text, there is some imagery used throughout in the form of documentary style photographs (Which I personally don't think are all that good/could use updating).

The images used on the website are mainly action shots and sports portraits and are miminal in comparison to text, there are a few architectural shots of the facilities but they are used sparingly. All the images are really small and poor resolution as well.



No comments:

Post a Comment